It is worthy to note that no business can survive for long without publicity. This is because when you don’t spread the word about your business, then you suffer the chance of not making your business known to the general public. That is why you see companies spending millions of dollars each year on adverts alone

Although, there are some important factors that determines the size of your marketing budget, but the truth is that there is no hard and fast rule about marketing budget because of the unique nature of various businesses. The uniqueness of your business should determine the size of your marketing budget. Now let us quickly go through the 10 factors that will determine the size of your marketing budget;

Most business owners recognize the essence of marketing to a business. They know that marketing is directly proportional to sales; yet only few will invest the time and resources to write a marketing plan.

Do you have a marketing plan for your business? Does your business need a marketing plan? What advantage does a marketing plan give your business? Well, I will advice you read on to find the answers you seek.